Global pop icon Justin Bieber is setting trends beyond music — this time in fashion.

With the official launch of his new clothing brand Skylrk, the Canadian artist steps confidently into the streetwear world, offering a collection that merges urban style with introspection and minimalist aesthetics.

Skylrk: Justin Bieber’s vision, now wearable

Focused on authenticity and self-expression, Skylrk is an extension of Bieber’s creative universe. The debut collection — already creating buzz online — features versatile pieces with clean lines, oversized silhouettes, and a neutral color palette, along with some bold graphic details.

The name Skylrk, inspired by the skylark bird, symbolizes freedom, lightness, and melody — three concepts Bieber has often cited as central to his life and artistry. In his own words:

“Skylrk represents who I am today: free, constantly evolving, and more connected to my essence than ever.”

What to expect from the first collection?

The initial drop includes hoodies, joggers, t-shirts, bomber jackets, and accessories like caps and tote bags. Each piece is made with high-quality materials, emphasizing organic cotton and sustainable production practices — a cause Bieber is passionate about.

Skylrk’s key trends:

• Genderless style
• Monochrome palettes with metallic accents
• Subtle embroidered messages promoting positivity
• Comfort-driven designs with an urban edge

Fashion with purpose: More than just clothing

A standout feature of Skylrk is its social impact. A portion of the first collection’s profits will support mental health organizations — a cause Bieber has supported publicly over the years.

With its blend of thoughtful design, minimalist aesthetics, and purposeful message, Skylrk is more than a brand — it’s a statement for a generation seeking authenticity, intention, and style.

Where to buy Skylrk

The collection is available now at skylrk.com and in select stores in Los Angeles, New York, with Europe and Latin America coming soon. Prices range from $60 to $250 USD.

Dare to dress like Justin?

Skylrk doesn’t just clothe your body — it connects with your story. It’s bold, versatile, and captures the ever-evolving spirit of Justin Bieber as he redefines creativity once again.